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What is change management?

Change management is a structured approach that ensures changes are implemented smoothly.

A man is leading a group of people in a change management training. The people are sitting in a circle of chairs.A man is leading a group of people in a change management training. The people are sitting in a circle of chairs.

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Insights from Ellen Raim, Founder of People MatterWe focus more on solving than preventing People problems.

What is change management?

Change management is a structured approach that ensures changes are implemented smoothly, and people embrace new working methods without disrupting productivity. The goal of change management is to minimize resistance and ensure the organization thrives during and after the transition.

Why does your company need to be good at change management?

AI and digital transformation (among many other things) are reshaping industries. Organizations that adapt quickly through effective change management will gain a competitive edge.

When leaders and employees are aligned on how to handle transitions, businesses are better positioned to succeed.

  • Without effective change management: You risk stalled projects, frustrated employees and missed opportunities.
  • When you’re good at change management: You can confidently navigate uncertainty, keep your teams engaged and deliver results even in times of upheaval.

Conditions that make change management essential

Certain conditions make change management a core skill for leaders:

  1. Accelerated technological shifts: AI transformation is currently the biggest disruptor. It’s changing how work is done, from automating repetitive tasks to augmenting decision-making with data. Leaders must guide teams through these changes, helping them learn new skills and adapt to new tools. This isn’t unlike the e-commerce boom, which radically shifted retail operations. Companies that didn’t manage that ecommerce shift well lost ground or failed altogether.
  2. Organizational restructuring: Mergers, acquisitions and internal restructuring all demand smooth change management. It’s essential to guide employees through the uncertainty and make sure the new structure is well understood and embraced.
  3. Work environment disruptions: Sudden shifts in the market, like the rise of remote work or a required return to the office, also require a solid change management approach. Leaders who can steer the organization through rapid changes will stay competitive.
  4. Culture shifts: When an organization changes its culture (perhaps to embrace more innovation), it requires careful planning and communication. You need to lead by example, provide training and offer continuous support.
  5. Periods of uncertainty: Political, economic and regulatory changes can create uncertainty in the business environment. Leaders need strong change management skills to steer their organizations through fluctuating markets, new government policies or economic downturns. For example, during economic recessions or after major political shifts, companies may need to adjust their strategies, restructure or pivot to new markets. Guiding employees through these uncertain times with clear communication and strategic planning helps maintain stability and focus.

Who needs to be good at change management?

Change management isn’t just for the C-suite. While executives need to drive the vision, every leader in the organization plays a part.

  • Executives: Executives set the strategic vision for change and must champion it from the top. They are responsible for aligning change initiatives with the organization’s goals and allocating resources effectively. Their commitment and communication set the tone for the entire organization, influencing how quickly and smoothly the change is adopted across all levels. When executives lead by example and actively support change, it fosters trust and momentum throughout the company.
  • Middle managers: Middle managers are the bridge between executives and employees. They must communicate the “why” and “how” of the changes and ensure their teams follow through.
  • All employees: Basic change management skills benefit everyone in the organization. Knowing how to cope with change, stay flexible and continue being productive is key to professional growth.
  • People leaders: And, of course, People leaders are at the heart of change management. They need to know how to support employees through change, keeping morale high while meeting business objectives.

What happens when you’re not good at change management?

Poor change management leads to several problems:

  1. Resistance from employees: People naturally resist change, especially if it’s poorly communicated. Without clear guidance, employees can feel lost or insecure, which lowers morale and increases turnover.
  2. Missed opportunities: If change is too slow or poorly executed, your competitors may advance. This is especially true with AI and other fast-evolving technologies transforming our workplaces. Companies that fail to manage change lose out on efficiency gains and innovation.
  3. Costly delays: Projects can stall when teams aren’t aligned or prepared for change, leading to budget overruns and missed deadlines.
  4. Fragmented culture: When employees feel excluded from decision-making or unsupported during transitions, the company culture can fragment, leading to silos and disengagement.

What training helps with change management?

To improve change management skills, focus on training that enhances communication, leadership and adaptability across all levels of your organization. Live training is best for change management topics, as it offers the unique benefit of real-time interaction, allowing your team to ask questions, engage in discussions and immediately apply what they learn.

Here's a list of the types of training that can prepare your team for change management:

  1. Leadership development workshops: Electives offers customized programs designed to equip leaders with the skills to guide teams through change. Topics like empathetic leadership, communication during transitions and managing uncertainty can help leaders at all levels build the emotional intelligence needed to manage the human side of change.
  2. Project management + change strategy training: Learning practical project management and change strategy skills is essential for successfully implementing transitions. Think about helping leaders and teams develop structured approaches to managing projects, tracking progress and adjusting plans based on feedback.
  3. Resilience + adaptability training: Training programs focusing on personal resilience and adaptability are essential for individual contributors prepare for change. You want training that empowers employees to stay flexible, manage stress and embrace new working methods. This helps reduce resistance to change and fosters a culture of continuous improvement.
  4. Communication skills for all levels: Effective communication is key to successful change management. Communication skills training should help leaders and individual contributors improve their ability to share information, manage expectations and foster open dialogue during transitions. This helps keep everyone aligned and able to collaborate smoothly during periods of change.
  5. Agile methodologies: Agile isn’t just for tech teams. Agile principles, like flexibility, constant iteration and responsiveness, are perfect for managing change. Learning agile practices will help you manage transitions dynamically and responsively to feedback.
  6. AI + tech literacy: As AI continues to shape industries, employees at all levels must understand how these tools impact their organization. Training in AI and other digital transformations will help you manage the technical aspects of change.

Change is inevitable, but how you manage it can determine whether your organization thrives or falls behind. With the rapid pace of AI and other technological disruptions, change management has become critical for leaders at all levels. Investing in the proper training and developing the ability to lead people through transitions will help your teams stay resilient and keep your organization competitive.

Learn live. Adapt faster.

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