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How to improve time to value (TTV) in skill development

In the skills economy, value is defined by what people can do—not what’s on their resume. Here’s how organizations and employees can adapt and grow.

A woman is demonstrating some coding skills to two other coworkers. A woman is demonstrating some coding skills to two other coworkers.

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Insights from Ellen Raim, Founder of People MatterWe focus more on solving than preventing People problems.

Time to value (TTV) in L&D is about one thing: how quickly employees can apply new skills in real work. When that gap shrinks, the business sees results faster.

For People leaders, this means aligning learning with what the business actually needs—and making it easy to prove that L&D drives results, not just participation.

Here’s a clear framework for doing just that.

1. Prioritize high-impact skills

Not all training delivers the same value. Start by identifying the skills that drive business outcomes. Focus efforts where you'll see value quickly.

How to do it:

  • Run a skills gap analysis: Use it to align training with strategic goals
  • Use performance data: Pair it with manager feedback to shape priorities
  • Co-create focus areas: Partner with department leaders on what matters most
  • Target high-leverage skills: Focus on decision-making, client communication, AI fluency and people leadership

Training tied to real problems gets used faster—and recognized sooner.

2. Deliver curated, expert-led content

Building custom training internally can be slow. Skip the long build cycles and go straight to proven solutions.

What works:

  • Partner with expert providers like Electives: Tap into real-world instruction that’s already built
  • Use live, cohort-based sessions: Boost accountability and engagement
  • Offer just-in-time learning: Deliver content when it’s actually needed

Fast impact starts with learning that’s easy to launch and grounded in real work.

3. Integrate AI-powered practice

People learn by practicing—not listening to a presentation. AI simulations create safe spaces to do just that — without waiting for a real-world scenario.

Key tactics:

  • Simulate real scenarios: Use common challenges like sales calls or feedback conversations
  • Build in real-time feedback: Let learners course-correct in the moment
  • Track performance: Measure accuracy, confidence and improvement over time

Practice turns knowledge into behavior. That’s how you close the TTV gap.

4. Move fast, then scale

A long rollout kills momentum. Get something live quickly—then improve it.

How to speed things up:

  • Start with off-the-shelf programs: Skip the 6-month design phase and deploy solutions immediately
  • Embed in current platforms: Use Slack, your LMS or wherever people already work
  • Launch in cohorts: You don’t need a perfect sized group—just get started

Showing progress in days, not months, proves L&D is responsive and aligned.

5. Reinforce learning on the job

Training sessions don’t create behavior change. It’s how the learning is applied afterward that drives innovation.

How to reinforce:

  • Provide manager guides: Help leaders coach their teams post-training
  • Run application sprints: Let people try new skills right away
  • Spotlight early wins: Share quick successes to build momentum

This turns one-off learning into long-term behavior change.

How to talk to your CEO about TTV

When leadership asks, “What’s the ROI?”, give them clarity, numbers and speed. Focus on how quickly you’re closing skill gaps and driving performance.

How to position it
“This approach improves business-critical skills in weeks. We align training to real needs, use expert instructors and build in practice so employees apply what they learn immediately.”

Suggested metrics to share:

  • Time to deployment: For example, 2 weeks instead of 2 months
  • Skill application within 30 days: Track how many employees are using what they learned
  • Pre/post performance improvement: Show progress from simulation data
  • Manager feedback: Highlight observed behavior changes
  • Business outcomes: Faster sales, better service, improved retention

Lastly, avoid the TTV killers!

Just as important as what to do is what to avoid. These common blockers can delay or derail progress.

Top pitfalls:

  1. Unclear skill priorities
  2. Custom content that takes months to build
  3. Passive learning with no real-world application
  4. No opportunity to practice or get feedback
  5. Disconnected systems and workflows
  6. Lack of post-training reinforcement
  7. No way to measure results

What leadership needs to hear:

“L&D often falls short because programs take too long to launch, aren’t aligned to business needs or don’t connect to daily work. We’re avoiding that with expert-led content, AI-powered practice and a clear focus on skills that move the business forward.”

Make time to value part of your strategy

Time to value matters across the business, and especially in L&D. When employees apply skills quickly and results follow, it’s easier to earn support and justify investment.

Prioritize impact. Launch fast. Measure what matters. That’s how you prove learning works.

Learn live. Adapt faster.

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