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Training managers to think like founders

Ownership, accountability and entrepreneurial thinking characterize a founder's mindset.

Two people are working together on a laptop.Two people are working together on a laptop.

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Insights from Ellen Raim, Founder of People MatterWe focus more on solving than preventing People problems.

Ownership, accountability and entrepreneurial thinking characterize a founder's mindset. Managers with this mindset approach their work as if they own the business, prioritizing strategic decisions, innovation and customer success. They understand how their actions contribute to the company’s bottom line and are proactive in solving challenges.

A founder’s mindset helps create a culture of agility and shared accountability — key ingredients for long-term success. Here is a guide to building this mindset through targeted training:

1. Business acumen + financial literacy

Business acumen and financial literacy are critical for fostering a founder’s mindset. 

Managers who understand how the company generates revenue, manages costs and achieves profitability are better equipped to make informed decisions. By seeing the connection between their roles and the bigger picture, they approach their work with greater strategy and focus.

Why business acumen + financial literacy matter: Without a solid grasp of financial principles, managers may make choices that inadvertently affect profitability. Training on business acumen and financial literacy helps employees understand how their efforts directly influence the company’s success.

Training objective: Teach managers how the company operates financially, including revenue generation and cost management.

Content:

  • Interpreting P&L statements
  • Understanding gross margin, ROI and cash flow
  • Linking roles to business outcomes

Delivery:

  • Live workshops with interactive case studies
  • Gamified simulations to apply decision-making in profit-focused scenarios

Training benefit: Managers make informed decisions that align with business goals, improving efficiency and financial outcomes.

A team trained in financial literacy contributes to a more resilient organization. Employees understand priorities, optimize resources and support long-term growth.

2. Ownership mindset

An ownership mindset encourages managers to take full responsibility for their work and outcomes. It’s about being proactive, resourceful and committed to problem-solving. This mindset aligns directly with a founder’s focus on independence and accountability at every level.

Why an ownership mindset matters: Managers who take ownership are more engaged and motivated to succeed. They solve problems efficiently, make confident decisions confidently and act in the organization’s best interests.

Training objective: Develop accountability and resourcefulness.

Content:

  • Core principles of ownership: resilience and problem-solving
  • Examples of employees and leaders demonstrating accountability

Delivery:

  • Role-playing scenarios focused on overcoming challenges
  • Leadership coaching to model ownership behaviors

Training benefit: Managers become proactive and self-reliant, driving results and enhancing team collaboration.

By building an ownership mindset, organizations gain a workforce that takes initiative, solves problems effectively and supports a culture of trust and accountability.

3. Customer-centric thinking

Customer-centric thinking keeps managers prioritizing the end user in their decisions. 

Managers who understand customer pain points align their actions with customer needs to enhance satisfaction and loyalty. This mirrors a founder’s style, where meeting customer expectations is vital for growth.

Why customer-centric thinking matters: Focusing on customers creates purpose and team alignment. The entire organization benefits when employees see how their work impacts the people they serve.

Training objective: Help managers align their work with customer outcomes.

Content:

  • Understanding customer pain points and expectations
  • Aligning daily tasks with customer-focused goals
  • Case studies highlighting customer-first strategies

Delivery:

  • Journey mapping and shadowing customer-facing teams
  • Panels with sales, marketing and customer success leaders

Training benefit: Managers deliver value-driven solutions, improving customer retention and organizational reputation.

A customer-focused workforce strengthens relationships, boosts satisfaction and directly supports sustained growth.

4. Innovation + resourcefulness

Encouraging innovation and resourcefulness helps managers find creative solutions and adapt to challenges. This mindset reflects how founders operate — maximizing limited resources and identifying opportunities to create impact.

Why innovation + resourcefulness matter: Organizations face complex challenges that demand innovative thinking. Teams trained to solve problems resourcefully can effectively navigate obstacles and uncover new opportunities.

Training objective: Cultivate problem-solving skills and adaptability under constraints.

Content:

  • Brainstorming techniques for tackling challenges
  • Prototyping and iterative approaches
  • Methods for achieving impact with limited resources

Delivery:

  • Design thinking workshops using real business issues
  • Hackathons to encourage collaborative problem-solving

Training benefit: Managers develop confidence in approaching problems creatively and delivering results.

Organizations prioritizing innovation and resourcefulness build a culture of adaptability and problem-solving, helping stay competitive in evolving markets.

5. Communication + influence skills

Strong communication and influence skills help managers articulate ideas, gain alignment and advocate for solutions. Founders rely on these abilities to rally support and drive their vision forward. Managers with communication and influence skills can similarly ensure their contributions make a meaningful impact.

Why communication + influence skills matter: Great ideas are only effective when clearly communicated. Training managers to confidently present ideas helps ensure the right opportunities are acted upon.

Training objective: Strengthen the ability to advocate for ideas and influence outcomes.

Content:

  • Crafting business cases tied to company goals
  • Data-driven storytelling techniques
  • Strategies for stakeholder alignment

Delivery:

  • Practice sessions with peer feedback
  • Role-playing executive-level pitches

Benefit: Managers feel confident presenting their ideas and driving alignment on key initiatives.

Strong communication skills help managers foster collaboration, alignment and innovation across teams, helping valuable ideas be implemented effectively.

6. Revenue generation + sales alignment

Revenue generation and sales alignment extend beyond the sales team.

Managers who understand the company’s revenue process and how their roles contribute are better equipped to support growth. This aligns with a founder’s approach to maximizing every opportunity for profitability.

Why revenue generation + sales alignment matter: When managers see their roles in driving revenue, they make decisions that prioritize efficiency and strategic outcomes.

Training objective: Connect employee contributions to revenue growth.

Content:

  • Understanding sales cycles and customer acquisition
  • Supporting cross-functional sales efficiency
  • Identifying upselling and cross-selling opportunities

Delivery:

  • Panels with sales leaders and subject matter experts
  • Workshops on crafting value propositions

Training benefit: Managers align with revenue goals, enhancing productivity and profitability.

A team trained in revenue alignment contributes directly to organizational growth by making revenue-conscious decisions and driving cross-functional collaboration.

7. Continuous feedback + a focus on metrics

Continuous feedback and a focus on metrics create a results-centric culture.

Managers learn to set clear goals, track progress and adjust their approaches to achieve better outcomes. This approach reflects how founders continually evaluate their efforts to stay aligned with strategic objectives.

Why continuous feedback + a focus on metrics matter: Employees may lose focus without measurable goals. Feedback and metrics prioritize alignment, accountability and consistent improvement.

Training objective: Build a results-driven culture with measurable progress.

Content:

  • Setting SMART goals and tracking outcomes
  • Building feedback loops for improvement
  • Encouraging peer accountability

Delivery:

  • Goal-setting workshops
  • Regular check-ins to review and refine performance

Training benefit: Managers develop a results-oriented mindset, improving accountability and engagement.

Organizations prioritizing feedback and a focus on metrics see increased transparency, stronger results and sustained growth.

Embedding the founder mindset

To make training stick, integrate these principles into daily workflows:

  • Micro-learning modules: Short, live workshops for ongoing collaboration and reinforcement
  • Collaborative forums: Cohort-based discussions to share experiences and insights
  • Role modeling: Showcase leaders embodying founder-like behaviors

By embedding these founder mindset principles, your organization can strategically cultivate managers who approach challenges, take ownership of outcomes and contribute to long-term success.

    
     
     
     
  
  
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