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Electives instructor featured in Forbes magazine

Matt Johnson shares how color impacts consumer behavior.

Electives team

Electives team

Published on
Mar 29, 2023
"Electives in the news" at the top in black font and "Matt Johnson" at the bottom in black font. An image of Matt and the Forbes logo is between them. The background is a blue gradient."Electives in the news" at the top in black font and "Matt Johnson" at the bottom in black font. An image of Matt and the Forbes logo is between them. The background is a blue gradient.

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Electives instructor featured in Forbes magazine

Electives instructor and neuroscientist Matt Johnson was featured in Forbes magazine. In the article, Matt shares the science behind color and how it can impact consumer behavior.

Matt Johnson, PhD is a speaker, researcher and writer specializing in the application of psychology and neuroscience to marketing. Following his Ph.D. in Cognitive Psychology from Princeton University, Matt’s work has explored the science behind brand loyalty, experiential marketing and consumer decision-making. Matt is the author of the best-selling consumer psychology books Blindsight: The (mostly) hidden ways marketing reshapes our brains and Branding That Means Business. In 2023, Matt was inducted into Thinkers50 Radar as one of the world's rising business thinkers.

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