Managers play a critical role during times of change. Their words, tone and body language shape how employees perceive and react to new initiatives. If a manager appears hesitant or skeptical, employees are likely to mirror that uncertainty.
When it comes to communicating change, the goal isn’t to make managers enthusiastic. Your job is helping managers communicate with clarity, professionalism and empathy. Here’s how:
Clarify the business need
When managers understand the reasoning behind a change, they can communicate the change and the reason with confidence — even if they don’t personally support it.
Why clarifying the business need has to happen:
A clear grasp of the “why” helps managers communicate more credibly and confidently.
How to clarify the business need:
- Leadership Q&A: Create a private space for managers to ask questions, voice concerns and gain clarity on the business case.
- Pre-alignment: Provide consistent messaging and key talking points before managers discuss the change with their teams.
- Manager huddles: Host briefings to walk through the change, clarify the vision and address FAQs. This helps managers process their own reactions and align on messaging before they have to communicate the change to their teams.
Shift the focus from agreement to leadership
Managers don’t have to agree with every decision, but they do need to lead with clarity and professionalism.
Why leadership matters more than agreement:
Employees pick up on managers’ facial expressions, body language and tone. How managers communicate a change sets the tone for their teams.
How to shift the focus:
- Focus on trust: Employees look to their managers for cues on how to react. A steady, professional approach helps teams stay grounded during transitions.
- Stay neutral rather than negative: If managers can’t be openly supportive, a solution-focused, neutral stance is still valuable.
- Connect the change to the team’s work: Help managers explain how it impacts daily priorities and goals.
Training tip: Role-play scenarios where managers practice introducing a change they don’t agree with, focusing on professionalism and solutions instead of personal opinions. (AI simulations from Electives are perfect for this!)
Use a simple framework (like L.E.A.D.)
A structured approach helps managers stay on message and guide their teams through change. Here’s how L.E.A.D. works:
- L = Listen first: Invite employees to share their initial reactions. Acknowledge concerns without amplifying negativity.
- E = Explain the why: Present the reasons and goals behind the change. Be transparent about what’s known and what’s still uncertain.
- A = Align with team impact: Connect the change to the team’s work. Clarify next steps and available resources.
- D = Demonstrate commitment: Model a solution-focused mindset. Show that leadership is committed to ongoing communication and support.
Training tip: Provide a short, printable L.E.A.D. guide for managers to reference before conversations.
Help managers communicate with confidence
Managers set the tone for their teams, so their messaging should be clear, professional and solution-focused.
Why confidence matters:
Employees don’t expect managers to pretend everything is perfect, but they do need honesty and reassurance.
What to avoid:
❌ “I don’t really agree with this either, but we have to do it.”
A better approach:
✅ “I know this change may be difficult. I had questions myself at first, but after discussing it with leadership, I see the goal is [reason for change]. My priority is making sure our team has what it needs to adapt. Let’s talk through any concerns together.”
Training tip: Use practice scenarios where managers rewrite dismissive or negative statements into constructive, solutions-oriented communication. (Roleplay scenarios can be done with AI Simulations in Electives!)
Create a safe space for discussion
When employees feel safe to ask questions and share concerns, they’re more likely to engage with the change rather than resist it.
Why psychological safety matters:
Employees are more likely to voice concerns or ask questions when they feel safe to do so. An open environment prevents silent resistance later.
How to create psychological safety:
- Encourage productive dialogue: Teach managers how to invite input while keeping conversations focused on problem-solving.
- Acknowledge concerns without getting stuck in them: Recognize that change is challenging, but don’t let discussions turn into venting sessions.
Training tip: Provide live learning opportunities on how to respond empathetically while maintaining a forward-looking perspective.
Offer ongoing support
Change is an ongoing process, and managers need continued resources and guidance to navigate challenges as they arise.
Why ongoing support is necessary:
Ongoing change brings new questions and challenges, and managers need a reliable network and resources to adapt effectively.
How to provide ongoing support:
- Regular check-ins: Encourage short team huddles to surface concerns and share updates.
- Peer mentoring: Create a manager support group or buddy system to share best practices and troubleshoot issues.
- Office hours: Offer open sessions where managers can discuss what’s working and get help with challenges.
Managers won’t always agree with every change, but their responsibility is to lead in a way that preserves trust, morale and productivity. By focusing on the “why,” using clear frameworks, modeling respectful dialogue and providing ongoing support, managers can help their teams adjust — no matter how they feel about the change themselves.